Late Thursday, amid swirling speculation about the Brown University gunman, the network's Kaitlan Collins used social media, highlighting the uncertainty and guiding the public to her channel's 9pm newscast.
Even though it is by no means a perfect news source, her message seemed accurate for a lot of people. It remains one of the organizations where there exists fact-based and generally reliable reporting – particularly during breaking news situations like the one unfolding near a New Hampshire storage facility.
A Precarious Position Amid a High-Stakes Battle
However CNN, now 45 years old, finds itself in a uncertain situation as two huge media conglomerates vie for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the future of CNN has turned into a high-risk game of mergers and acquisitions, rather than as a question of what helps the information-seeking public.
“Here is one more case of the deep structural problems with origins in decades of regulatory actions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The debate about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.
“The narrative is crafted as a financial tale with powerful individuals as the central actors, but there is scant discussion of the common good,” Pickard said.
The Additional Layer: Political Influence
The CNN scenario is made more complex by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” foe.
Recall the shouts of “CNN sucks!” at Trump's rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now asserts that the network requires new ownership. This can be interpreted as ownership that will shield him from negative coverage and examination. That is a factor in why he seems to support Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to favor that bidder more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that venerable news network.
An Outcome of Continued Instability
It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. Such a move could be a welcome development to many at the network, but it’s far from a safe harbor. That setup could pave the way for CNN for another sale. There is no finish line.
In the view of Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should disallow both deals.
“Both acquisition attempts would be bad for the country, and both should be opposed by anti-trust authorities,” Wu stated.
The Fundamental Issue and a Way Ahead
Whatever happens in this situation, the larger issue endures.
“The present media landscape is a highly anti-democratic system, but we must resist learned helplessness,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to create this overly commercial monster, and different policy decisions can address it.
Can reform occur in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is a distant prospect now, but that should not imply it will not happen in the future.
Policies that bolster independent news organizations, aid local journalism, subsidize public media, and prevent the concentration of media power in a handful of hands are within reach – they are essential for a functioning democracy.
Regarding media ownership, larger is not superior. And news organizations including CNN must not be tools in the latest acquisition battle.